Sustainability in Hospitality: Building Trust Through Transparency

Is sustainability in the hospitality industry just another trend?  Is it one more thing to “check off the list” for General Managers and Marketing Directors to gain a competitive edge or catch up with the hotel next door that just got a green label?

In a recent Booking.com study, 64 percent of the 29,000 travelers surveyed said they prefer a sustainable accommodation.  But what will the final booking decision look like?  There is still a big gap to be bridged between a preference and putting your credit card down.

Read Hans Pfister’s article published in Hotel Executive here.

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