Have you heard of the 10-year challenge? An Internet challenge that requires people to post pictures of themselves now and ten years ago.
It has come under scrutiny after social media users suspected it may have been developed by Facebook for secretive purposes. We don’t really have any idea how true this is and leave it up to the experts.
But this got us thinking. We researched a bit and saw some of our former guests participate in this challenge…
But at the same time, we found a lot of pictures that depict the destruction of our natural environments in the last 10 years around the world that was quite shocking. For example this post of the destruction of the Amazon Rainforest by Greenpeace.
Or this comparison of how plastic has taken over our oceans by an organization called Global Icon. If you have followed us in the past, you know that we feel very strongly about the use of single-use plastic and have banned plastic water bottles and plastic straws from our hotels and lodges for almost 10 years (another 10-year challenge).
An area that is very easy to recognize is the melting of glaciers and ice at the poles. Even Arsenal Footballer Mesut Oezil posted on his Instagram account on this topic.
All of this made us realize that we are lucky to be operating our Sustainable Luxury Hotels and Lodges in areas where the situation of the environment has actually improved in the last 10 years and we continue to work hard to put our part that things stay like this or improve in the next years until 2029.
Do you have any 10 year challenges you want to share with us? Contact us at firstname.lastname@example.org.