Referral and Loyalty Program just for you

A Referral and Loyalty Program Especially for You

[Note: In case you’re just joining us now, this post is a follow-up to this post — we now have our Founding Members for Cayuga’s first Guest Appreciation Program — a referral and loyalty program co-created with our guests!]

Where do all those points go anyway?

I don’t know about you, but I find it really hard to build up my Airmiles. Especially for big things.

For those really big-deal experiences.

It doesn’t matter how many times I whip out that card, those points just end up in an internet black hole! Anyone else with me on this?

I half-kid about the Airmiles but the same principle applies. Sometimes referral or loyalty programs can feel complicated and without any hope of reward — or worse, they can feel as though your business or time isn’t appreciated.

My hope for Cayuga’s first Guest Appreciation Program is that you’ll never feel this way.

A Referral and Loyalty Program Especially for You

So that’s why I want to keep it simple today with just one question for you.

In the comments, let me know:

When it comes to getting what you want from other referral or loyalty programs, what’s your single biggest challenge or frustration?

19 responses to “A Referral and Loyalty Program Especially for You”

  1. I find it hard to find pricing or offers to use any benefits. It should be quite easy to see what offers you can use or are close to.

  2. The big challenge migth be the accumulation point policy (experation date).

    The frustation migth be that there is not a pyramid effect in the referral.

  3. Devaluation of the loyalty program, points, or benefits is frustrating. Part of a loyalty program is to accrue more loyal followers, but many programs then begin removing benefits as enrollment increases.

  4. I concur with the previous comments. I would only add that sometimes it’s “challenging” to connect rewards to individuals’ values and sense of worth; particularly with non-monetary rewards programs.

    • Hi Clint, that’s a really great point. We’d love to find a way to personalize this program. Quick question: which Cayuga property would you love to stay at next and what would you love to experience in that location?

  5. When the amount of points you have accumulate is set too high and added with a short expiration date, it’s nearly impossible to gain anything from it. Little to no communication/notification of how many points you have/how close you are to receiving promo/and when points expire/etc. – also concur with Joe’s comment and all others

    • Hi Brianna, I think you’ve touched on something else that we’re thinking about too — the communication piece! Thanks so much for adding your thoughts here.

  6. I agree with the previous comments. Also, it can be frustrating when you are not given the ability to buy extra points for a reasonable price if your rewards balance falls short of what you really want.

  7. Hi guys,
    Loyalty! Referral!
    If we were part of a super market scheme. Part of a low-cost airline program. All the above comments would carry some weight.
    However we have become part of a high value hotel partnership to repay discerning people for their continuing support.
    We don’t want cheaper stays. We want better .
    We want our holidays to become more exciting,more in touch with the natural world. Having more quality.
    Hans, think of rewards that compliment our taste not our wallets. Give us something a little better than first time clients.
    Give us an edge to make the time spent with Cayuga even more special, I realise that is a difficult task, your hotels are already incredibly special.
    That’s why we’re staying there.
    Hope you have a think about us

    Jim and Gina Palmer

    • Hi Jim and Gina, YES! Completely agree and we’re up to the challenge 😀 So much appreciated – you’ve given us a lot to think about.

      Same with Clint, a quick question for you: which Cayuga property would you love to stay at next and why?

  8. I feel like every time I earn points or rewards from a credit card or program, when it’s time to redeem those points, there’s always some kind of catch. At the end, after reading the fine print, I’m better off buying somewhere else and just losing those points. Less headaches.

    • Thanks for your comments Fabiana, and yes that is definitely frustrating. We’re certainly looking at ways to make this personalized and simple for members – no catch!

  9. Regarding rewards programs, there always seems to be a catch, either you need an absorbent amount of points to redeem for anything worthwhile or they expire before you get a chance to use them. I’m looking forward to being a part of the Cayuga Collections Loyalty program!

    • Hi Lisa, thanks so much for your comments – we’re happy to have you as one of our Founding Members! Please know that all of your feedback is helping us create something that we can all be very proud of! Thank you again 🙂

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